{"id":81,"date":"2025-04-15T15:12:58","date_gmt":"2025-04-15T15:12:58","guid":{"rendered":"https:\/\/asthaj.com\/?page_id=81"},"modified":"2026-05-08T06:04:27","modified_gmt":"2026-05-08T06:04:27","slug":"dot-and-key","status":"publish","type":"page","link":"https:\/\/asthaj.com\/?page_id=81","title":{"rendered":"Dot and Key"},"content":{"rendered":"\t\t
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Dot & Key is a refreshingly unique beauty brand known for its innovative and thoughtful skincare solutions. With a mission to address the unmet needs of the beauty and personal care market, Dot & Key has built a reputation for delivering high quality products that are gentle on the skin and backed by mindful formulations. Their existing product line features a wide variety of skincare essentials, each crafted with utmost care and dermatologist-tested formulas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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For the purpose of this academic packaging project, I explored a hypothetical brand extension for Dot & Key- their entry into the haircare segment with the launch of a new Hair oil. For the project, I conceptualized and designed the primary label and secondary packaging (outer box) for this new product. The objective was to ensure the new hair oil aligns with Dot & Key\u2019s brand aesthetics and values, while also standing out as a fresh addition to their portfolio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Typeface<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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I chose Helvetica <\/strong>for the packaging due to its clean, modern, and highly legible design. It complements Dot & Key\u2019s minimal and fresh aesthetic, ensuring clarity of information while maintaining a professional look. Helvetica\u2019s neutrality allows other design elements to shine, reflecting the brand\u2019s gentle, trustworthy, and contemporary approach to beauty and self-care.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Aa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Color palette<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The color palette of Congo Brown Red<\/strong> and Soft Peach<\/strong> was chosen to reflect the product\u2019s natural and ayurvedic essence. Congo Brown Red conveys richness, warmth, and tradition, aligning with the organic ingredients, while Soft Peach adds a modern, minimal, and calming touch.Together, they balance heritage with contemporary appeal, enhancing Dot & Key\u2019s clean, wellness-focused identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Illustrations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Final Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tprev. project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNext project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dot & Key is a refreshingly unique beauty brand known for its innovative and thoughtful skincare solutions. With a mission to address the unmet needs of the beauty and personal care market, Dot & Key has built a reputation for delivering high quality products that are gentle on the skin and backed by mindful formulations. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"on","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"off","ocean_display_header":"default","ocean_header_style":"transparent","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"10","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"off","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":""},"class_list":["post-81","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/asthaj.com\/index.php?rest_route=\/wp\/v2\/pages\/81","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asthaj.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/asthaj.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/asthaj.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asthaj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=81"}],"version-history":[{"count":128,"href":"https:\/\/asthaj.com\/index.php?rest_route=\/wp\/v2\/pages\/81\/revisions"}],"predecessor-version":[{"id":1548,"href":"https:\/\/asthaj.com\/index.php?rest_route=\/wp\/v2\/pages\/81\/revisions\/1548"}],"wp:attachment":[{"href":"https:\/\/asthaj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}